In Hot Wheels: Rift Rally, players begin by selecting from two unique modes of play: Campaign Mode, where players create the ultimate mixed reality track and explore different challenge maps where there are multiple challenges to complete and races to race and Stunt Mode, where they’ll stunt the Chameleon without gates as they chain together drifts, wheelies, and burnouts to hit high scores and earn rewards. "Over the past 55 years, families around the world have created cherished memories with Hot Wheels, and we’re thrilled to further that tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans." "Velan Studios is a leader in mixed reality gaming, and with Hot Wheels: Rift Rallythey’ve created a Hot Wheels experience that blends digital and physical play in an incredibly imaginative new way," said Mike DeLaet, Global Head of Digital Gaming, Mattel. Leveraging Velan Studio’s patented RC mixed reality technology, Hot Wheels: Rift Rally offers an all-new kind of Hot Wheels® experience that blends the real world with over-the-top digital environments to transform players’ homes into high-speed raceways. (NASDAQ: MAT) today launched Hot Wheels: Rift Rally, a new mixed reality racing experience now available on the Apple App Store, Sony PlayStation 4 and Sony PlayStation 5. TROY, N.Y., March 31, 2023-( BUSINESS WIRE)-The future of racing is here! Velan Studios and Mattel, Inc.
Starting Today, Players Can Fire Up Classic and Reimagined Hot Wheels Cars in Hot Wheels: Rift Rally to Experience High-Velocity Mixed Reality Racing at Home
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